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2025 · Design Project

Parkonomy

Urban parking platform that connects car owners with available parking spaces, enabling peer-to-peer, online-to-offline rental of underutilized spots like the Airbnb of parking.

Design Research Product Strategy Startup Project Product Design UI/UX 0-1 Project Double-Diamonds Framework Ecosystem Map Co-Create Workshop Service Blueprint Personas Business Model Innovation VC Pitching External Communication

My Role

Principal Strategist

Project Type

0-to-1 Startup

Timeline

Oct 2024 – Aug 2025

Overview

A from-scratch startup project building an urban peer-to-peer parking platform. Led the full process from discovery research through double-diamond design, service blueprinting, and VC pitch preparation.